1990 - In 1990 KRAFT launched KRAFT Coon Light. Many other 'light' varieties of existing products were to follow, directly addressing consumers' requirements for lower fat food products.
1991 - Vegemite Singles
1992 - More light products introduced. More 'light' products were introduced in 1992, including Extra Light Singles and Cracker Barrel Light Block. Since then, KRAFT has introduced 'Free' Singles which are 97% fat free.
1996 - KRAFT Quick Pasta introduced. In 1996 Quick Pasta was launched, adding to Australia's KRAFT 'quick meal' products.
1997 - Launch of Free Singles and Greek and Tzatziki Salad Dressings.
1998 - More 'Free' products were launched, this time in KRAFT's salad dressings range. The new variants include Free Italian, Coleslaw and Caesar dressings.
1999 - The launch of KRAFT Snackabouts occurred in August 1999. Snackabouts come in four great KRAFT flavours, Vegemite, KRAFT Cream Cheese, KRAFT Cheddar Cheese and KRAFT Peanut Butter.